Ever since the Digg's top user list dropped from the site couple of weeks ago, the biggest Digg related buzz has been the WSJ's "Wizards of Buzz" article. WSJ has contacted many top users of the major web2.0 sites and done a little write up on many of them.
After the article is published both online and offline, there doesn't seem to have any impact on these Web 2.0 sites right away. The fact is, the traffic of Digg and Netscape didn't increase significantly after the release.
Here are some of the reasons why:
1) The article was published on the weekend, where most people are spending their time offline with their families and friends. Who is reading the weekend WSJ anyway?
2) The article covered all the major web2.0 sites, so it is like a roundup on the industry itself. The impact to a individual site is minimal.
3) It is not easy for the outside world to understand what impact does the featured users made.
It is good to see some faces of the user behind web2.0 in a major media. After all, it is hyped as user created content right? The biggest winner is probably WSJ themselves though (look at the traffic increase and the links generated pointing to their site) .
