Web 2.0 for Enterprise 2.0

Raghu from Random Bytes has a post regarding to the challenges of rolling web 2.0 inside the corporate environment. With the rapid growth of social networking, it does make sense for any companies to jump into web2.0. But what factors are holding them back?

• Risks are not very well known as yet - The risks of how to manage simple things like an employee’s time on these activities can be high. For example if an employee blogs for say a couple of hours in the work day how would you actually measure his performance ?
• Security concerns of allowing employees to collaborate with the outside community is a difficult question to handle as well.
• Data concerns - right now the enterprise has significant control of how data is managed and stored inside the enterprise. Bringing in web 2.0 approaches into the enterprise can throw up some significant challenges of how data is managed.

It is not surprising that only 48% of marketers are looking to try social network channels this year because it is very difficult for a company to find the right people to handle this task. For the rest of the 52%, they are either still speculating or have no idea what to do ...