Giveaway of the Day - Software Download Site

There is a free software download site called Giveaway of the Day. Unlike other traditional download site, they promote different software one day at a time. Every day they offer only one free licensed commercial software for download (with a 24 hours window).

I haven't downloaded any software in the site yet but I see that it is a very unique way to start out a free download site with limited inventories. The look and design of the site is exactly likr a blog, and it is powered by WordPress. Users are also allowed to rate and comment on downloads just like other download sites. Each post is getting around 100 comments and I think the website is getting some interest from software companies/developers that would like to promote their products.