How Important is Customer Service?

The top Digg story of the day is "Nintendo: Customer service gone shockingly right", with more than 200+ diggers commenting the story. It shows that how high customers actually value customer service and how few companies actually can do it right.

Most of the commenter are praising Nintendo's service and many of expressed how poor other companies' customer services are. Most companies know that they need better customer service, but it is easier to say than done.

Maybe Nintendo main office should print out that digg thread and sticking it everywhere in the office to remind people what separate them from the others. "Wii have good customer service!"